Since starting construction on its remaining 15, three-story town homes in the subdivision last fall, the national builder only has three unsold homes. Prices range from $152,000 to $169,000.
“We’re pleased. We’re expecting that to close out very shortly,” said Veronica Perez, director of sales and marketing for Lennar’s Charlotte region. “It’s just been an extraordinary effort on behalf of our consultant out there. We’re constantly holding events and bringing people out. Once you’re in (a town home) if you’re even considering (buying), you can’t not go for it.”
The fast-paced sales are indicative of a market that’s on the rebound, Perez said, noting more homeowners seem to be waiting for tax refunds so they can make a down payment.
“There’s unbelievable interest rates which makes (home ownership) so much more affordable and I think there’s a little bit of this usually being a time where home ownership is picking up,” she said.
Lennar announced in December that the company had taken over Matthews’ Pleasant Ridge subdivision off Pleasant Plains Road. The subdivision, abandoned by Ryan Homes, includes 36 lots with five-bedroom, three-car garage houses starting at $359,000.
The national builder has sold two houses there so far and is planning a grand opening celebration Saturday, March 10 from noon to 2 p.m. The free event includes lunch, a home decorating workshop, children’s activities and giveaways. Residents also can register to win a $300 Visa gift card.
Want to know more?
Find more information about Lennar online at www.LennarCharlotte.com.
– Kara Lopp